Categories: Articles

GoDaddy No Longer Needs The Super Bowl

The news is out and it’s probably worth much more to GoDaddy than the cost of a thirty second spot on the Super Bowl.
ABC has rejected nine versions of the GoDaddy spot that was set for the Super Bowl.
The commercial features the GoDaddy spokes model – Candice Michelle – whom you may recall for her short shorts, shorter t-shirts and even shorter script (no need for too many words). The domain registrar company caused some heads to turn with their spot during last year’s football final.
With all the news coverage, media attention and heavy Blogging, is there any reason to even run the ad?
At this point, GoDaddy should just save the costs of the media buy, issue a press release saying that ABC is stifling their creative freedom (and still lets stuff like Desperate Housewives on the air) and just make all nine versions that were rejected available for download.
You can view the commercials here: GoDaddy Television Commercials.
This is like a B2B brand democratization example. GoDaddy blames ABC for not running their ads and gets more attention than actual Super Bowl advertisers while reaping the rewards of the most PR and Blog speak on the topic.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.