Categories: Articles

Exciting News About Twist Image… And The Future

When Twist Image first started in 2000, there was a vision.

We wanted to create a marketing agency that was reflective of the modern times. Our desire was – and has always been – to work with big brands, solving complicated business challenges and helping them to thrive in the ever-changing digital landscape.

So much has changed in the past fourteen years.

We have gone from static websites to mobile applications. From banner ads to performance-based advertising. From putting messages in front of people to connecting in a more real and tangible way using social media. From using server logs to robust systems of analytics and data. From keyboards to glass. It has – and continues to be – an amazing experience, where new opportunities arrive on a near-daily basis, and the foundational components of digital marketing are just as strong today, as they were nearly twenty years ago.

It’s still Day 1.

In 1997, three years after founding Amazon, Jeff Bezos wrote in a letter to shareholders that it was “Day 1” for the Internet. To this day, Bezos keeps saying that every day is “Day 1” when it comes to this space. Twist Image believes in this ideology. In fact, I have that quote on the first page of my Moleskine notebook. I read it every morning before I start the day.

A year-long journey.

Over 12 months ago, the four business partners at Twist Image began a journey. We wanted to ensure the growth, health and success of this agency – not just for the next year, but for the next decade. Our dream is to always work on bigger brands in need of bigger digital experiences. Part of this desire was for us to scale our capabilities in strategy, creative, analytics, technology, user experience and beyond into newer service offerings.

Moving forward.

Today, I am very proud to let you know that we have agreed to become a part of the WPP organization. WPP is one of the world’s largest communications services group, employing 175,000 people working in 3,000 offices in 110 countries. And, while the size and scale of the WPP network is impressive, this relationship allows us to remain an independent agency within the WPP network, which is of major importance to all of the business partners at Twist Image. We are committed to Twist Image. We will remain active and engaged in Twist Image, and nothing changes in our current day-to-day capacities. We are excited about the tremendous opportunity to grow and scale Twist Image. WPP gives us unprecedented access to data and technology via the WPP Data Alliance, and the ability to partner with some of our industry’s leading agencies in both the digital and more traditional marketing spaces to build better, more creative and more comprehensive solutions for our clients. WPP also has deep strategic partnerships with the likes of Google, Facebook, Adobe and others, allowing Twist Image to be engaged at early stage ideation and partnering for new and innovative marketing.

We feel like being a part of the WPP family is the next logical step for us.

We look forward to seeing how technology, marketing and communications evolves over the coming years. Having the support and infrastructure of WPP behind us, also enables us to experiment, grow and adapt as the marketing and communications business continues to become more and more digital.

For us it’s just another day. It’s Day one… once again.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.