Categories: Articles

eMarketer Releases The Business Of Blogging Report

I was fortunate to receive a full media (re: Blogger Media) copy from eMarketer entitled, The Business Of Blogging. This fifteen page report outlines the current Blog space in terms of business adoption and the possibilities for growth going forward.
While I’m not sure that there is anything available within this report that has not been made available publicly before, it does shed light on this burgeoning medium that is not being widely used by the corporate world for, what seems like, obvious reasons.
From my perspective corporations do not want to embrace the Blogspace because it is simply counterintuitive to its current practice of trying to create a unified and generic communications message. The entire Blog world was created so that a “human voice” can be heard and thus a new form of loyalty can be fashioned by many voices spoken in different tongues about the same company, product, service or passion.
eMarketer’s The Business Of Blogging report states:
“This kind of free-form communication is anathema to most American corporations, which spend vast amounts of money and time to hone a message and then regulate the way that message is delivered, regardless of format.”
The cost of eMarketer’s The Business of Blogging report is $695 US dollars. Deciding on whether or not this is a worthy purchase depends on how much time you have to show your boss how up to snuff you are on the space.
Another key learning from eMarketer’s report, that comes as little surprise, is that “more than half of the US population doesn’t even know what a Blog is. Assuming that business awareness of Blogs roughly mirrors that of the general population, most businesspeople aren’t familiar with Blogs.”
So, fifty percent of businesspeople don’t know what’s being said about them in the Blog world and they don’t even know about one of the fastest growing publishing spaces our world has ever seen. Does that make the hair on the back of your neck stand up as well?
You can view more information about eMarketer’s The Business Of Blogging report by checking out this article, The Business Of Blogging.
You can purchase eMarketer’s report The Business Of Blogging here.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.