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Denise Lee Yohn On The Brands To Watch In 2020 – This Week’s Six Pixels of Separation Podcast

Episode #701 of Six Pixels of Separation is now live and ready for you to listen to.

What brands should you pay attention to in the coming year? Denise Lee Yohn is the go-to person when it comes to thinking about branding. Recently, she published her list of Brands To Watch In 2020. In her Forbes article, Denise names one brand per letter of the alphabet. The list includes Amazon and Facebook (of course), as well as non-tech sector newsmakers like Nike and LVMH. Within the article are some unconventional takes on brands in the areas of privacy, mobility, and even masculinity. Denise’s last business book, Fusion – How integrating brand and culture powers the world’s greatest companies, came out in 2018, and it followed her work on what it takes to not only stand out, but constantly deliver a great brand experience for customers. When it comes to brands doing things right – constantly and consistently – I always think of the work that Denise Lee Yohn is doing. From her first book, What Great Brands Do – The Seven Brand-Building Principles That Separate The Best From The Rest, to the article she authored for the Harvard Business Review titled, Start-Ups Need a Minimum Viable Brand, then came Extraordinary Experiences, that profiled seven popular, powerful retail and restaurant brands. Denise is a brand thinking juggernaut. Brands have changed dramatically… and will continue to evolve. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation #701.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.