Categories: Articles

CaseCamp And Eli Singer – I'm Kicking Myself

After spending time in Toronto at DemoCamp a couple of months back – you can read my posting on it here: DemoCamp – TorCampDemoCamp5 Toronto – A Virgin Deflowered – I was smitten with the idea of bringing a BarCamp or DemoCamp to Montreal. I’ve even had preliminary discussions with a handful of Montreal Digerati about it. But, as always, life has been keeping us all busy (and from posting the first date on a Wiki).
I just got an email from Ken Schafer over at One Degree with a link to his posting: CaseCamp – BarCamp For Marketers?
It turns out that Eli Singer came up with the idea for CaseCamp, which he describes as:
“CaseCamp is a marketing oriented unconference inspired by David Crow and BarCamp. It’s open to anyone and completely free.
CaseCamp is about telling stories. Presenters, following The Rules of CaseCamp, share case studies of their work. The goal is to create a commons for discussion, learning and networking.”
I’m kicking myself for not thinking about this first. I’m blown away with how Eli connected the dots between BarCamp – DemoCamp and new marketing. It’s a simple concept… and that’s what makes it brilliant.
Eli and I already exchanged emails – so look for a CaseCamp Montreal date in the coming weeks.
If you would like to help and get the word out about CaseCamp Montreal, please let me know.
The first CaseCamp Toronto takes place on Tuesday, June 13 at 6:00 pm. You can view the full details here: CaseCamp Toronto.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.