Categories: Articles

Business Leaders Really Can Make A Difference

I need your help… and my timeline is tight.

In just 3 days (this coming Saturday) I will participate in Light The Night Walk to benefit the Leukemia and Lymphoma Society of Canada. This has been a tradition since October 2011. I do this to honor my best friend’s daughter, Leah. She battled leukemia at the age of five and (thankfully) lived to tell about it. I also do this to honor those who were not as fortunate. Sadly, I know too many people who are not with us – from young children of friends to friends’ parents.

I am just a humble servent in this battle… please consider sponsoring me for this walk. It’s easy… just click here.

Back in 2010, my best friend called to let me know that his five year old daughter, Leah, had cancer… leukemia. My world collapsed. A few weeks prior she was at my kid’s birthday party, laughing, playing… perfect. Now… leukemia? It was – without a question – one of the hardest moments in my life… trying to understand, and take in what my best friend was telling me about his daughter. I went into a tailspin. Leah’s courage throughout her nightmare is what pulled everyone through – family and friends. If there were ever a definition for the word “survivor” it is Leah. After a lengthy and hard battle, she is – thankfully – in remission. This year she started High School.

Why am I asking you to help me in support of this noble cause?

I do my best to put out lots of content every week. This makes it over five thousand entries over the years. This isn’t about me raising money. It’s about our kids and the randomness and cruelty that is leukemia and because none of us are safe.

Please help.

I set a goal of $10,000 to raise from friends and family (and we’re VERY close!). I do realize that times are tough, and many of us are watching our wallets just a little bit closer than we usually have, but please consider giving something. If over the years, any of my content has struck a chord with you, made you smile, made you see your business world in a different way, I hope that you will consider this ask as the “tip jar” for my thoughts.

Thank you, kindly…

In case you did not know, the Leukemia and Lymphoma Society of Canada is waging war on blood cancers, and making a huge difference. Survivals rates continue to increase.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.