Categories: Articles

Business Book Club Opportunity

There is something about reading a complete business book (cover to cover) that can’t be matched by Blogs, magazines or newspaper articles. So, here’s a challenge/opportunity…

Many years ago I started the Montreal Business Book Club. It was a monthly gathering by local professionals from various backgrounds to foster more literacy and networking within the business community. It was a fairly simple process: once a month, I chose a business book and we held a meet-up in my (or someone else’s) boardroom from 5-7 pm to discuss the book. There were usually 10 – 20 participants per session and the beauty of it was that you could come just once, all of the time, or join a specific conversation based on which business book interested you the most on any particular month. It worked well and the strategic by-product of the monthly gatherings were that they forced me to read a lot more than anticipated. Shortly after that, I morphed the local gathering into an audio podcast titled, Foreword Thinking, where I would have conversations with some of the leading business and motivational book authors. After several months of creating episodes, I realized that the content from Foreword Thinking is equally applicable to those who listen to the Six Pixels of Separation – The Twist Image Podcast, so I stopped producing Foreword Thinking.

While the content lived on, the real-life meetings stopped… and they were missed.

Those real-world meet-ups are were not just about reading a business book or shuffling business cards across the table, they became real events where people connected, shared their business challenges, acted as peer mentors, learned together and, ultimately, became lifelong friends. It was valuable and it helped grow business.

Here’s the opportunity:

If you’re interested, pull a group of your peers together in a room, have them buy my book, Six Pixels of Separation, connect with me prior to finalizing the date and I’ll do everything I can to try and join in on your discussion of the book (either by phone or via Skype). If I am anywhere near where your event is taking place, I will even try to be there in person. This is an opportunity for all of us (and those who you are connected to who may be on the fence about growing their business through these digital marketing channels) to really get down to business and have conversations about what’s happening in our brave new world, and what you (and your business) can do about it (right now).

For those who think they can pull together an even bigger-sized audience for a dialogue (though, I would caution that the larger the group, the harder it is to get a great conversation going), you can also secure a better price for a bulk-rate book buy via the kind folks at 800-CEO-Read (just ask me how).

So, what are you waiting for? Why not become a local leader in your business community and start your own Business Book Club?

(note: if you already have an existing book club – that you organize or participate in – of any nature and are interested in reviewing Six Pixels of Separation, this offer stands as well).

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

Recent Posts

AI Is Making Attention Cheap… So What Becomes Valuable?

Marketing has an attention problem (again). Not because attention is disappearing. Because we built an…

20 hours ago

Navigating Future Shock With Fredric Marshall – This Week’s Thinking With Mitch Joel Conversation

Episode #1050 of Thinking With Mitch Joel is now live. This conversation with Fredric Marshall…

3 days ago

Navigating Future Shock With Fredric Marshall – TWMJ #1050

Welcome to episode #1050 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Fredric…

3 days ago

Six Links That Make You Think #845

Is there one link, story or idea that stopped you this week… and made you…

4 days ago

The AI Closet

What’s the old joke about sex in high school? Everyone is talking about it... but…

6 days ago

What Happens When AI’s Average Is Better Than Your Best?

The average is getting really good... often better than what we’d previously define as average.…

1 week ago

This website uses cookies.