Categories: Articles

Branding And Design Makes You Money

It’s a fact. Industry was built on quality and price. It’s now about design. I’m not stating this as any form of original comment. Others – much greater than I – have said the same thing and probably much more eloquently. But here are some reasons.
Consider:
– iPod versus MP3 Players
– Ziplock versus plastic bags
– Google versus search engines
– Harley Davidson versus motorcycles
– Kenneth Cole versus men’s clothing
– Coke versus soda pop
– Disneyland versus amusement parks
– Tide versus laundry detergent
– Absolut versus vodka
– Amazon.com versus e-Commerce
– McDonalds versus fast food chains
There are so many. They all say and prove the same point. It’s about how people feel about it in the end. It’s about how much more they want from you. It’s about who they tell. It’s about how they talk about it. It’s about doing work that matters. It’s about building a business you can be proud of because others are proud to be a part of it.
It’s about a question a very smart man asked me on the phone today: “what do you want it to say on your tombstone when you’re gone?”
What are they going to say about your brand should it all end right now?

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.