Categories: Articles

Blog Secrets Revealed

One of the best ways to grow your Blog audience it to create tantalizing headlines that will get people curious, clicking, reading and sharing (like the one above).

The truth is that it’s not just a great technique for Blogs. It’s a great technique for anything you do with the written word (be it articles, email newsletters and more). There are countless business books that cover the topic of creating and nurturing a great Blog platform and the content that goes along with it, but most of that content is actually available for free and in two very specific spaces:

CopyBlogger.
ProBlogger.

Here’s the biggest secret about Blogging and finding the best content:

Spend a few hours trolling through the early years and first few posts of these two Blogs (or any Blogs that you love).

As Blogs develop, so do the Bloggers. They tend to grow with their audience and get tired of repeating what they know. So, the gems that usually drove them to such immense popularity are usually trapped in the first few years of their work. It’s where all the initial fire and passion sits. It’s those early posts that give keys and clues along with real strategies and tactics that can best help you grow and succeed.

Pay attention to those early posts. Save them and go back to them on a frequent basis for inspiration.

The greatest Bloggers and content creators get this. Sometimes they even do their own trolling through the archives and create great compilation lists of relevant Blog posts that, when combined, really provide tremendous value and insight. ProBlogger did just that today when publishing this post: 13 Tutorials to Help You Grow Your Blog Readership Next Year. Along with the great additional thoughts in the comment section comes the links to these 13 powerful Blog posts from the annals of ProBlogger:

Check out those headlines too!

So much great content, so little time…

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.