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Bestselling Books By Algorithms – Tech Tuesday In Two Minutes

What kind of books do you like? What if an algorithm knows better than you do?

This Wall Street Journal article captured my attention: Goodnight Ninja? Knuffle Blobfish? Children’s Books Get the Algorithm Treatment.
In short: there is a digital reading platform for kids called Epic (not the founders of Fortnite) that is now using its own data to create and publish books.
Want to write a kids book about book about crocodiles or bugs?
Go with bugs (that’s what more kids prefer).

How do you feel about kids readings habits, searches, and time spent on books being used to create bestsellers?

Some parents might not like this kind of tracking.
Some parents might love this kind of tracking (or: Whatever it takes to get the kids reading some more).

Kick this stone just a bit further down the road…

Will machine learning and artificial intelligence be able to take this data and – without the need of an author – be able to write the actual books as well?
From the article:

“A chaotic time-traveling owl named Hoot is at the center of the new children’s book, Time Buddies, which is now breaking records on the online reading platform Epic. The digital comic book passed one million reads in its first five days last week. Epic predicted as much. It engineered the book to become a hit with kids ages 6 to 10 by basing its new owl heroine partly on children’s preferences and reading habits on the site. When a kid’s sticky fingers search for something to read, Epic captures that activity and feeds the information into its book recommendation engine—a tool that also informs the creation of new titles in-house.”

Wasn’t Amazon doing something similar?

I do remember Amazon offering famed authors advances and publishing deals, because they had the data to support and out-bid traditional book publishers.
I do remember there being buzz that the same Amazon publishing division also knew which kind of books, titles, topics, and storylines most attracted readers as well.

This changes the book publishing business, doesn’t it?

This is what Heather Backman and I discussed this morning over on Jack 103 FM for a couple of minutes.

What is Tech Tuesday?

If you ever find yourself wondering… What, exactly, is the point of TikTok? How can I make myself look better on a Zoom? Reddit? What’s that about? How do I help my kids be safer online? Who’s the latest creator and streamer that I should be checking out?

You are not alone.

Every Tuesday – for just a few minutes – I join Heather Backman (my old buddy from her days on CHOM FM) on the air at Jack 103 (Rogers Sports & Media) to give a quick blast about the current state of technology, media and Internet culture. We’re calling the segment Tech Tuesday (and we do it in just a few minutes).

Mitch Joel · Tech Tuesday – Jack 104 FM – Bestselling Books By Algorithms – March 30th, 2021

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Once the segment goes live on Jack 103, I will post it here for you to listen in, learn, share and engage….

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.