Categories: Articles

A Sammich That's Not Just A Sammich

There’s a new lunch/café/resto in Montreal called MBCo (The Montreal Bread Company). It’s owned by the same people who run La Queue de Cheval Steakhouse and 40 West. So why is a roasted chicken pita wrap with baby spinach and brie cheese about nine bucks Canadian (and worth it)? Great vibe. That’s why. It’s got a great décor, a great layout, beautiful space, brilliant marketing (both internal and external) and a friendly staff. Can I get something cheaper next door? Sure. But I won’t get the experience and that’s what the future of retail is all about – giving me (and all of us) a great experience – I feel the need and want to go back and give them more money!
The food is very good (this helps), but there’s always ice-cold water available, a friendly smile from the people working there and a general passion amongst the staff to make the great décor human, so you don’t feel bad just sitting back, having a tea and enjoying the wi-fi zone (good work by Tadaa Wireless). It reminds me a little of Dean & Deluca – but with its own personality. If you’re ever in town and in need of a great quick lunch, check them out.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.