Categories: Articles

Doing What You Say And Saying What You Do

I’ve been preaching the Gospel of Jeffrey Gitomer for a very long time now. I was so excited to get his new book, The Little Red Book of Selling: 12.5 Principles of Sales Greatness, that I ordered it from Amazon.ca on September 7^th in response to a Gitomer special. Yesterday, I got an “order update” from Amazon.ca that the book, which is brand new and a best-seller on many lists, is delayed another 4 – 6 weeks. I was more than upset.
I shot an email to the Gitomer people (just to let them know what was going on up here) and within twelve hours, this is the response I got:
“Hi Mitch,
The good news is we’re shipping you a Red Book from our office today, free of charge. You should get it in 7 days. The bad news is, I don’t know why Amazon.ca is so back ordered. So when you get that book from Amazon.ca, give it to a colleague or a customer. Thanks for your patience, and thanks for bringing this to our attention.”
Jeffrey has another book called, Customer Satisfaction is Worthless, Customer Loyalty is Priceless. He has become priceless in my eyes and I will be a loyal customer of his for life. They did not bash Amazon.ca and they did something they clearly did not have to do to keep someone (me) who’s passionate about them happy. Imagine if all companies treated their customers with value… or even just like human beings?
I would also encourage you to sign up for Jeffrey Gitomer’s free weekly email magazine, Sales Caffeine, here. I subscribe to several hundred free e-zines and Sales Caffeine is, by far, my favorite and the best – especially his weekly rant.
I hope that the book gets to Amazon.ca soon as it will be a selection for the Montreal Business Book Club as well (Thanks Traci!).

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.