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10 Twitter Users That Every Marketing Professional Should Follow

If you are using the micro-Blogging platform Twitter you may have noticed something interesting over the past month or so: as user adoption continues to increase and as Twitter gets more and more recognition in the mass media, the number of people following you may be out-pacing the number of people "friending" you on Facebook. It may be hard to sort the wheat from the chaff.

Here are ten people on Twitter that every Marketing Professional should follow (in alphabetical order):

Arjun Basu.

Arjun is the Editorial Director over at spafax. His tweets have nothing to do with business, media or marketing. He calls them "twisters". 140 character pieces of fiction. Take a read, they are awesome and it’s an amazing (and creative) use of Twitter.

Josh Bernoff.

Bernoff is a Forrester Research analyst and the co-author of the book, Groundswell. If something new and cutting-edge is happening, Bernoff is tweeting it up.

The Book Oven.

This a multi-authored Twitter stream from a new start-up that is looking at technology and the publishing industry. This Twitter feed is usually packed with great links all about the publishing industry.

Barbara Gibson.

Gibson is Chair of International Association of Business Communicators (IABC), and a PR and communication strategy consultant based in the UK. Her professionalism and industry experience shines through in her tweets. Too many people float the word "Social Media Strategist" out there. Gibson is the real deal.

Neville Hobson.

As co-host of one of the best marketing and communications Podcast out there, For Immediate Release, Hobson is immersed in the news and media that lies at the intersection of technology and marketing. He really allows his personal voice to resonate on Twitter as well.

Avinash Kaushik.

Kaushik is the analytics evangelist for Google, author of Web Analytics – An Hour A Day and Blogger over at Occam’s Razor. His tweets add a whole other dimension to the world of web analytics, but more importantly, marketing.

Amber MacArthur.

She slices, she dices, she does it all. MacArthur is a tech journalist, Web strategist and professional speaker. She also does some amazing video podcasting and always adds value in her Twitter feed.

Jeremiah Owyang.

Everyone loves Owyang. He is a Senior Analyst, Social Computing, for Forrester Research and is a monster on Twitter. Always present. Always relevant. Always worth following.

Jay Rosen.

Rosen teaches journalism at NYU, writes the blog PressThink, directs NewAssignment.net, and is one of the smartest guys in the room when it comes to media and publishing. He’s like the Charlie Rose of Twitter – tons of high brow content and conversation.

Darren Rowse.

Rowse is the guy behind ProBlogger. He is constantly providing great links and insight on new media and new publishing platforms. Well worth following if you’ve been grappling with Social Media and its implications on business.

Who do you think Marketing professionals should be paying more attention to on Twitter?

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.