There is a whole new slew of great business books that are coming your way in the next little while. Here are ten of the ones that look the most interesting (ranked by date of publication):
- The Power of No: Because One Little Word Can Bring Health, Abundance, and Happiness by James Altucher and Claudia Azula Altucher. Without a doubt, James Altucher is one my most favorite writers out there today. Well, he just released his latest book and I’m about to get started on it! From the book: "How many times have you heard yourself saying yes to the wrong things — overwhelming requests, bad relationships, time-consuming obligations? How often have you wished you could summon the power to turn them down? This lively, practical guide helps you take back that power — and shows that a well-placed ‘No’ can not only save you time and trouble, it can save your life. Drawing on their own stories as well as feedback from their readers and students, James Altucher and Claudia Azula Altucher clearly show that you have the right to say no: To anything that is hurting you. To standards that no longer serve you. To people who drain you of your creativity and expression. To beliefs that are not true to the real you. When you do, you’ll be freed to say a truly powerful ‘Yes’ in your life — one that opens the door to opportunities, abundance, and love." The book was published on July 15th, 2014.
- The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Paul Roetzer. Paul wrote a super-interesting book titled, The Marketing Agency Blueprint, back in 2011. Now, he’s back with this one. From the book: "The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry’s rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty." The book will be published on August 11th, 2014.
- The Organized Mind: Thinking Straight in the Age of Information Overload by Daniel J. Levitin. He’s a scientist, musician, record producer and bestselling author. He wrote the incredible book, This Is Your Brain On Music. From the book: "The information age is drowning us with an unprecedented deluge of data. At the same time, we’re expected to make more — and faster — decisions about our lives than ever before. No wonder, then, that the average American reports frequently losing car keys or reading glasses, missing appointments, and feeling worn out by the effort required just to keep up. But somehow some people become quite accomplished at managing information flow. In The Organized Mind, Daniel J. Levitin, PhD, uses the latest brain science to demonstrate how those people excel — and how readers can use their methods to regain a sense of mastery over the way they organize their homes, workplaces, and time." The book will be published on August 19th, 2014.
- The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business by David Meerman Scott. One of the most prolific writers and speakers on marketing and technology (and all around awesome individual) is back with a new book. From the book: "Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling and service models developed for a different time. In this new book by the author of the #1 bestseller The New Rules of Marketing & PR, David Meerman Scott demystifies the new digital commercial landscape and offers inspiring and valuable guidance for anyone not wanting to be left behind." The book will be published on September 2nd, 2014.
- The Virgin Way: Everything I Know About Leadership by Richard Branson. He’s back! Virgin founder and seminal entrepreneur, Richard Branson is back with a new book (not sure if these are written by or done by a ghost writer, but his books are always quite good). "While building the Virgin Group over forty years, Richard Branson has never shied away from seemingly outlandish challenges that others (including his own colleagues on several occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost. Now Branson gives an inside look at his strikingly different swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world have always dubbed (with a wink) the ‘Virgin Way.’" The book will be published on September 9th, 2014.
- Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley. OK, I lied in my intro to this post. I not only read this book, but was honored to be asked to write a blurb for it. I love all things Ann Handley, and she’s back with a much-needed read for these times. This book is filled with writing goodness. From the book: "Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt… does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are." This book will be published on August September 15th, 2014.
- Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel and Blake Masters. Peter Thiel wants people to drop out of college, not go into debt and start their own businesses. He’s so passionate about it, that he’s putting his money where his mouth is. Literally. The co-founder of PayPal also created the Thiel Fellowship, which awards $100,000 to 20 people under 20 years old, in order to spur them to quit college and create their own ventures. From the book: "Zero To One is about how to build companies that create new things. It draws on everything Peter Thiel has learned directly as a co-founder of PayPal and Palantir and then an investor in hundreds of startups, including Facebook and SpaceX.
The single most powerful pattern Thiel has noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas. Ask not, what would Mark do? Ask: What valuable company is nobody building?" The book will be published on September 16th, 2014.
- The Digital Economy Anniversary Edition: Rethinking Promise and Peril in the Age of Networked Intelligence by Don Tapscott. One of the brightest minds in the digital economy is Don Tapscott. This is one of his most fascinating books. It came out long before anybody was really doing and of the stuff that we’re doing today, making this anniversary edition that much more curious. From the book: "Twenty years ago, The Digital Economy changed the way the world thought about the Internet. While everyone else was in awe of ‘web sites’ and ‘dot coms,’ Don Tapscott argued correctly that the Internet would have a much deeper impact on the nature of corporations, government, and every institution in society. In this new edition, the New York Times bestselling author updates his book with a sweeping new analysis of how the Internet has changed business and society in the last 20 years. Tapscott leaves the original text untouched for historical purposes and scrutiny, writing a dozen new sections placed in the context of two decades of transformation." This book will be published on September 26th, 2014.
- UnSelling: The New Customer Experience by Scott Stratten and Alison Kramer. The UnMarketing guy is back with a new book. I haven’t had the chance to read it yet, but rest assured he and Alison will be welcomed guests on podcast as soon as this book hits the streets. From the book: "UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We’ve become blind to customer service, support, branding, experiences and even product quality. 60% of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you." This book will be published on September 29th, 2014.
- The Innovators: How a Group of Inventors, Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Isaacson. Walter Isaacson is a famous author. In our circle, he’s most noted for him amazing Steve Jobs biography. Now, he’s back with a book about innovation and Silicon Valley. From the book: "The Innovators is Walter Isaacson’s revealing story of the people who created the computer and the Internet. It is destined to be the standard history of the digital revolution and an indispensable guide to how innovation really happens. What were the talents that allowed certain inventors and entrepreneurs to turn their visionary ideas into disruptive realities? What led to their creative leaps? Why did some succeed and others fail?" The book will be published on October 7th, 2014.
Did I miss any? What new books are coming out that you can’t wait to read? Do share…