Have marketers lost control of marketing? Marketers have not become less talented. Quite the opposite. We have smarter people, better
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Facing Facebook – The Business Of Belief
What business is Meta really in? It’s easy to say “advertising.”But that answer feels incomplete.Too simple for a platform that
Continue readingIn The Trust Economy, Marketers Are Bankrupt
It’s getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue
Continue readingIt's A Matter Of Trust
Every day people ask, "does Social Media really work?", "can it grow my business?" or "can you make any real
Continue readingSelling 2.0 – Let The Customer Do The Communicating
What does it really take to sell something online? Think about this for two seconds: You go to your favourite
Continue readingRadiohead Embraces The Wisdom Of Crowds And The Trust Economy
When two of my favourite worlds collide (the music industry and Social Media), you know there’s some good juice for
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