The marketing agency business has never been an easy business. People watch Mad Men and think it’s all five martini
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The marketing agency business has never been an easy business. People watch Mad Men and think it’s all five martini
Continue readingLet’s talk about money. The marketing agency business is a strange bird. Brands are strange birds too. It’s a complex
Continue readingPitching new business is never easy. I was deeply moved by the book, The Art Of The Pitch, by Peter
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