We’re entering a potentially scary world where the price doesn’t just update… it decides based on who you are. Some
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Tag: personalized pricing
Dynamic Pricing Is Dynamically Breaking Us
Remember when prices were… the price? A ticket cost $40. A carton of milk was $2.49. A hardcover book was
Continue readingThe Frightening Ramifications Of High-Frequency Pricing
Something fascinating happened during Black Friday. It wasn’t the mad hoards of people trampling one another for the latest electronic
Continue readingThe Future Of Personalized Pricing
Should every customer pay the same price for something? Before answering that question, ask yourself this: should every person see
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