Here’s a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read
Continue readingTag: media
Two Terms Marketers Need for Today's Media Landscape
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for
Continue readingIs Google Breeding An Army Of "Glassholes"?
The Post PC world will not be kind to advertising as we have known it. There are two trains of
Continue readingFascinating Perspectives On The Future Of Media
It’s Friday night. Your week was probably a long one (it was if you were me). Instead of reading, friending,
Continue readingDid You See That?
How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a
Continue readingWelcome To The Era Of Robot Bloggers, Journalists And Writers
Would you like this (or any) content less if a robot had written it? The media is filled with news
Continue readingThe Art Of Public Speaking
Is there any true value in public speaking? It’s a question that I get asked all of the time. Most
Continue readingWhere Content Goes To Die
Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter, Facebook
Continue readingYou Must Read This!
What has become of the words that we read? There are many converging forces that could lead you to believe
Continue readingThe Other Story Of The Smartphone
When you think of smartphones, what do you think of? Most people interested in media, marketing and technology think of
Continue readingAs TED 2013 Takes Place, Here Are 10 TED Talks To Help You Re-imagine Your Business
It’s happening right now. Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center as you
Continue readingAre Consumers Smart Enough For Smart TV?
Smart TV growth is about to explode. That’s the news out of MediaPost yesterday according to the article: Smart TV
Continue readingThe Future of Media Is Beyond The Screen
Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that
Continue readingCopying Apple
It’s like an itch that you just can’t scratch. Something has been bothering me, lately. It’s not overt. It’s not
Continue readingOn Death And Dying Brands
The new art of branding. How many painters do you know in your city or town? Not the kind with
Continue readingThe Future Of Marketing: You Connected To Your Toaster
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of
Continue readingIs Amazon The Future Of Media?
What happens when real consumer data meets marketing? In my next book, CTRL ALT Delete (coming out in May 2013),
Continue readingGreat Marketing Is Utilitarian
The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But
Continue readingDo You Need A Degree In Digital Marketing And Social Media?
How important is a formal education for a career in marketing? I get asked this question a lot. Most people
Continue readingThe Future Of Personalized Pricing
Should every customer pay the same price for something? Before answering that question, ask yourself this: should every person see
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