Human beings are an intriguing group. What does advertising do? Well, if you believe the very first episode of the
Continue readingTag: media
Are You Living In A (Filter) Bubble?
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingThe New Broadcaster
A new kind of media celebrity is brewing. I can feel it. The main media story coming out of the
Continue readingHome Is Where Your Customers Are
“We see social media, primarily, as a paid channel at this point.” It’s a self-fulfilling prophecy at this point. This
Continue readingDigital Advertising Is The New Mass Media
That was a tough title to write. I was there in the beginning of online advertising. The very early days.
Continue readingYour Streaming Live Brand
It’s a race to see which brands will be first on Periscope (or Meerkat). This is nothing new. It happens
Continue readingIs The Publish Button Evil?
The ability to publish content was once one of the most valuable forces in the world. “The pen is mightier
Continue readingApple Is Laughing All The Way To The Bank
I went from a non-believer to a believer. I love Apple. There, I said it. It’s not a tough thing
Continue readingThe Conflict Of Media… And Digital Media
Well, this is uncomfortable. I spend a lot of time – in boardrooms and on stages across the world –
Continue readingWhat You Don't Know About David Carr
**David Carr was one of my secret weapons.** I once, jokingly, referred to myself as a *”Media Hacker”*. The title
Continue readingHow To Think About Mobile Advertising
**Mobile ads are not Internet ads. Mobile ads are not like other ads.** Marketers can say whatever they want about
Continue readingSometimes Data Is Just Data
**So, how is all of that data working out for you?** There have been two stories in the news that
Continue readingIn A World Of Stuntvertising, Taylor Swift Schools Brands
**Make them cry.** When speaking to marketers about what kind of advertising works, the answer still remains the same: brands
Continue readingThe Upcoming Consumer (Looks Nothing Like The Consumer We Knew)
**The consumer is changing.** This used to be a platitude. Correction. It’s a marketing parlour trick to say that *”the
Continue readingThe Thing About Serial And The Golden Age Of Podcasting
**”Did you catch the season finale of Serial?”** If you’re into podcasting (like I am), there is not a finer
Continue readingContent Marketing Is Dead (But There's Always This)…
**Content Marketing is dead. Right? That didn’t take long.** I’ve been reading this notion of *”too much content and not
Continue readingI Want To See Ads!
**”Of course, you want to see ads, you’re in marketing!”** That’s not what I mean. Here’s the scene: I’ve been
Continue readingBusiness Transformation. From Marketers To Makers.
Imagine. Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change
Continue readingMedia Redefined
When you think of someone who understand the state of media, who do you think of? One of the most
Continue readingHow To Blog In 2014
I still love to blog… how about you? It’s amazing to me how I often I get asked about blogging
Continue readingHow Your Brand Should Tell A Beautiful Story
Before you do anything, please watch this: It’s almost perfect, isn’t it? I don’t even own that much clothing from
Continue reading