influence Archives - Page 3 of 3 - Thinking With Mitch Joel, Formerly Six Pixels of Separation

The Art And Innovation Of Listening

It’s never been easier to hear what your consumers are saying about you behind your back. The concept of listening

You would think that the shift is clear. That true influence when it comes to advertising comes from channels that

When are we going to learn that millions of followers does not always equal influence? It’s a mass media lie

Is there one link, story, picture or thought that you saw online this week that you think somebody you know

Can brands be human? Can brands be more human? People tend to shrug their shoulders, roll their eyes or simply

Who is an influencer? What value does an influencer have on your business? How does one become an influencer? The

Let people steal your ideas. That was one of the thoughts I perpetrated (just a little bit) in my first

What would you pay to spend one full day learning all about Marketing? There actually is a price you can

Do you go online for business? To do research? To buy stuff? To influence others? According to a recent news

The always-interesting Jeremiah Owyang (analyst for Forrester Research) over at Web Strategy has a fascinating post today titled, It’s About

What if everything we knew about buying and selling advertising was about to change? Charlene Li is the co-author of

How does influence really work? According to a recent study at Harvard University: "although a person may be connected to

"TV still has the most influence on purchasing decisions in five major markets — even among Internet users — according

The default reason to listen and follow Blogs when all other convincing fails is that Blogs rank high in natural