Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner
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The Paradox Of Choice And Advertising
You can’t have it both ways. Someone is going to have to break the bad news to the consumers. You
Continue readingFear And Loathing In Advertising
What a long, strange trip it’s been. There are many who think that advertising as we have known it to
Continue readingYour Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)
What happened to The Long Tail? What happens in a world after Here Comes Everybody? Apparently, not much. We had
Continue readingOnline Advertising's Greatest Trick
The greatest trick the Devil ever pulled was convincing the world he didn’t exist. The greatest trick online advertising ever
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