customer centricity Archives - Thinking With Mitch Joel, Formerly Six Pixels of Separation

When Brand Becomes Business Infrastructure

What makes this different? What makes me care? What connects me to it? What keeps me engaged with it after

We need to reflect, once again, on what “transformation” means and how we define it. What is becoming abundantly clear

This does not happen online. This does not happen with major retailers. Recently, I was recommended to a local retailer

Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty

This was a big week for shopping. Unless you have been living under a rock in North America, we had

Let’s not forget about brands. Let’s not forget about our messaging. Let’s not forget about how a brand connects to

**Everyone Loves A Good Deal.** Say what you will about [Best Buy](http://www.bestbuy.com “Best Buy”), but I love getting their newspaper

We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Showrooming

It’s not all about what the mobile experience will be about. The one screen world. It’s a concept often written