We’re entering a potentially scary world where the price doesn’t just update… it decides based on who you are. Some
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Facing Facebook – The Business Of Belief
What business is Meta really in? It’s easy to say “advertising.”But that answer feels incomplete.Too simple for a platform that
Continue readingAre You Getting Scammed By Your Apps? – Tech Tuesday In Two Minutes
Apple looks to rid App Store of ‘rip-off’ scam apps that trick users into paying large sums. That is the
Continue readingThe Act Of Advertising
What is the role of advertising? A paid form of information delivery? An act to persuade someone? A form of
Continue readingThe End Of Liking A Brand In A Move Towards Anti-Social Media
Be careful which brands you like, friend and follow going forward. That was the headline yesterday in The New York
Continue readingThe Do Not Track Button
What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now
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