Access over ownership. This is the new paradigm in consumer behavior. Don’t confuse the Apple news from this past Monday.
Continue reading
Tag: cloud computing
It’s All About Control
If you look at the world of marketing agencies and technology, it becomes obvious: companies want control. Technology used to
Continue readingSix Links Worthy Of Your Attention #389
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Amazon That You Don't See (That Google And Facebook Are Watching)
Amazon is a media beast. Amazon is just getting started. In 2012, I published an article titled, Is Amazon The Future
Continue readingDo Your Consumers Care About Your Digital Marketing? (Really, Really Care)
This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this
Continue readingThe Hard Things About The Hard Thing Called "Digital Transformation"
You can’t throw a marketing professional down a flight of stairs without the words “digital transformation!” tumbling out of their
Continue readingEmbrace The Shift Away From Stuff – Strategy Magazine Column
Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is
Continue readingThe Pride And Prejudice Of Shopify
This is a true story… Many, many years ago a dear friend, mentor and local community leader asked if I
Continue readingA Twitch In Time
Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? And suddenly,
Continue readingChange Your Marketing. Change Your Brain.
Don’t stop advertising. Don’t stop marketing. Let’s agree to stop the madness. Do a quick search online for the "death
Continue readingDid Google Just Kill Email?
Don’t know someone’s email address? No need to fret, Google is here. Confused? Don’t be. Let’s go back in time
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 3
Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years?
Continue readingMarketing Must Adapt To The New Reader
It’s strange to say this, but we’re reading more than ever. We may not be reading Hemingway… but then again,
Continue readingJust Another Screen
Is TV becoming just another screen? In my next book, CTRL ALT DEL (out in May 2013), there is an
Continue readingHow Cloud Computing Changes Everything
There’s been a lot of talk about “the cloud” when it comes to technology and IT in the past few
Continue readingThe Mobile Imperative
There’s a sad truth about mobile, but I don’t want to hear it. Smartphones are becoming more and more popular
Continue readingSix Links Worthy Of Your Attention #74
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingCloud Computing And The Streaming Of Everything Will Change Media Forever
We’re getting much closer to the world of dumb clients… and that’s a smart thing. Five years ago, the conversation
Continue readingMoving Closer To The Cloud
Why do we have to deal with computer crashes anymore? Why do we still have to deal with data being
Continue readingBe Amazed
Every time you try an application or even get online be amazed that it works at all. Think back to
Continue readingCloud Computing And The Nervous Marketer
There is some great weekend reading all about how our data is moving on up to the "cloud" (the Internet).
Continue reading
Never another podcast episode or article 