It’s like an itch that you just can’t scratch. Something has been bothering me, lately. It’s not overt. It’s not
Continue readingTag: business strategy
Will A Brands Next Big Move Be A Journalism Department?
Who should own Social Media in the organization? The challenge in answering that question comes from a lack of clear
Continue readingThe Ugly Truth About Business Models And The Advertising Scapegoat
Here’s a thought: when you’re developing your business, think about the revenue model as you’re developing your product or service.
Continue readingProduct Is The New Marketing
Brands can’t hide any more. If you’re reading this Blog, you already knew that. Last night Jeff Bezos (founder and
Continue reading500 Million
Today was a big day. Not just for Facebook, but for Digital Marketing and Social Media. When 500 million people
Continue readingFiguring Out The Hardest Part Of Marketing With Nilofer Merchant
Episode #198 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #198 – Figuring Out The "How?" With Nilofer Merchant
Welcome to episode #198 of Six Pixels Of Separation – The Twist Image Podcast. When you ask people working in
Continue readingKilling ROI
How do you measure success? If this were a high school cheer, it would probably end in: "R-O-I!" Ahh, the
Continue readingThe Problem With Free
If you got everything for free, do you think you think you would feel the same way about it as
Continue readingMaybe It Is Time For Marketing To Move Away From "The Big Idea"
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It’s what drives the marketing strategy,
Continue readingThe Ultimate Question For Digital Marketers
Here’s the thing about Digital Marketing, New Media and Social Media: if you’re only in it for yourself, not much
Continue readingGiving Something A Fighting Chance
Blogging is dead. Twitter is dead. MySpace is dead. Podcasting is dead. Dead is dead. Let’s trot out the "fill-in-the-blank
Continue readingThe Power Of Intent
The word "should" is more powerful than you might imagine. How do you think people should Blog, use Twitter or
Continue readingThe Power Of Traditional Mass Media
It’s easy to sit around and complain that "people don’t get it" and it’s equally easy to dismiss traditional media
Continue readingOn Selling (And Marketing) Books
BookCamp Toronto is just about to wrap up. It was an amazing day that lived up to its tagline of
Continue readingThe Most Valuable Book You Ever Read
As BookCamp Toronto is about to start, it go me thinking about what, exactly, books are and what they really
Continue readingDefining Failure
Not enough people come to our website. No one comments on this Blog. There are not enough people following us
Continue readingThe Retweet Is One Of The Best Measurements Of A Brand's Success
There’s no way around it, when it comes to thinking about what needs to be measured for online success, no
Continue readingHold Off On Twitter – Fix Your Website First
It’s fundamental – focus on your website. You thought this Blog post was going to tell you that you’re missing
Continue readingThere Is A Cost To Free
Whether you are creating any form of content online (text, audio, images or video) or are simply consuming it, there
Continue readingWho Isn't A New Media Strategist?
If you look at many of the profiles found on Blogs and people’s ultra-short/sharp bios on Twitter, you will notice
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