Marketing has an attention problem (again). Not because attention is disappearing. Because we built an entire industry around the belief
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Personalization Is Not Intimacy
As a kid I thought it was so cool to see my name in a book. I also realized that
Continue readingWe Built Marketing To Capture Attention… Then The Platforms Captured Marketing… So What Now?
Have marketers lost control of marketing? Marketers have not become less talented. Quite the opposite. We have smarter people, better
Continue readingSteve Pratt On Podcasting And Unconventional Marketing – This Week’s Six Pixels of Separation Podcast
Episode #984 of Six Pixels of Separation – The ThinkersOne Podcast is now live and ready for you to listen
Continue readingSPOS #984 – Steve Pratt On Podcasting And Unconventional Marketing
Welcome to episode #984 of Six Pixels of Separation – The ThinkersOne Podcast. Steve Pratt knows how to earn attention
Continue readingThe Audience (Formerly Known As The Audience)
Who is your audience? On my early morning drive to the airport, I caught the tail-end of Howard Stern interviewing
Continue readingThe Failed State Of Branding
How well do you think brands are doing? Brands are going to have to face the music. It’s a ruse
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