“Stop crying and get to work on changing your business model!” When I started off in the agency world (early
Continue readingTag: brand perception
The Pending Influencer Marketing Bubble
If you’re looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will
Continue readingBring Back The Corporate Blog
Blogs don’t have a chance against Twitter, YouTube and Instagram. Don’t blame blogs for this, but let’s be honest: if
Continue readingBe Nice When You Say Bad Things Online
Is anyone still willing to argue that consumer reviews are not one of the most powerful forces online? You could
Continue readingDoes "Quality" Mean "Paper"?
When people talk about quality journalism, they tend to also mean that it must appear on a dead tree. That’s
Continue readingAre You In The Business of Awesome?
It’s hard to be great in business today. It’s not that businesses don’t try, it’s that their every waking move
Continue readingInches Not Miles
For a business to grow, it used to be all about closing as many big deals as possible. Things are
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