What makes this different? What makes me care? What connects me to it? What keeps me engaged with it after
Continue reading
Tag: brand community
We Built Marketing To Capture Attention… Then The Platforms Captured Marketing… So What Now?
Have marketers lost control of marketing? Marketers have not become less talented. Quite the opposite. We have smarter people, better
Continue readingIt's A Small (And Strange) World After All, Brands
How much control does a company really have over their brand? Never has this question in business been asked more
Continue reading
Never another podcast episode or article 