We have terrible habits, don’t we? I have so many issues. There are nights when I go to bed without
Continue readingTag: analytics
Time For Digital Transformation
How much will marketing change in the next five years? It’s hard for me to believe this, but it was
Continue readingSix Links Worthy Of Your Attention #207
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingWhat Mad Men Skills Do You Need To Rock Your Marketing?
We talk a lot about Mad Men. We talk a lot about Math Men. (I prefer Mad People and Math
Continue readingShould Advertising Cost Less?
Not the best question that a marketing professional should be asking, but bear with me on this. The price of
Continue readingIt's Gut Check Time For Marketing
How do you feel about the marketing dollars that are being spent at your organization? This is about much more
Continue readingChange Your Marketing. Change Your Brain.
Don’t stop advertising. Don’t stop marketing. Let’s agree to stop the madness. Do a quick search online for the "death
Continue readingThe Future Of Marketing: You Connected To Your Toaster
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of
Continue readingIn The Trust Economy, Marketers Are Bankrupt
It’s getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue
Continue readingLoyalty Is Not Just About The Data
Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty
Continue readingThis Is Being Recorded… By You
The art of self-tracking. It was one thing to know where I was going. It was a totally different experience
Continue readingThe Last Temptation Of Social Media
There’s a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or
Continue readingDigital Tumbleweeds And Virtual Crickets
If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason
Continue readingAdapt Or Die
Do you like the saying, "adapt or die"? There are days when it is the soundtrack of my life and
Continue readingGood To Great To Different
Is Apple a truly great company? The answer seems obvious. Now reframe that thought and think about what truly makes
Continue readingThe Mobile Imperative
There’s a sad truth about mobile, but I don’t want to hear it. Smartphones are becoming more and more popular
Continue readingThe Harsh Realities Of The Real-Time Web For Marketers
In four words: we are not prepared. The past few months have probably been all about planning for the next
Continue readingF-Commerce – Rise Of The Facebook Consumer
What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout
Continue readingThe iPad Won't Save You
How were the line-ups today outside of the Apple stores? You’re going to read, see and hear non-stop coverage of
Continue readingMaking Sense Of The Mess
When are we going to learn that millions of followers does not always equal influence? It’s a mass media lie
Continue readingA Deeper Shade Of Blue
The lower east side of Manhattan was buzzing and unlike any other usual New York City summer night, you walk
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Never another podcast episode or article 