Is brand safety the real problem for brands today? The problem with digital advertising, is that it can cheap andContinue reading
Tag: advertising research
Advertising. Full Steam Ahead.
“Advertising is dying. Advertising is dead. Advertising doesn’t work.” A common theme. A common rant. It’s fine to think thatContinue reading
Creativity In The Age of Web Analytics
Is Mad Men a true representation of how great creative happens in Marketing? In a typical Mad Men episode, researchContinue reading