Digital advertising boasts jaw-dropping numbers, with trillions of impressions annually. With about 5 billion internet users globally, trillions of impressions
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Tag: advertising research
The Thing About Brand Safety
Is brand safety the real problem for brands today? The problem with digital advertising, is that it can cheap and
Continue readingAdvertising. Full Steam Ahead.
“Advertising is dying. Advertising is dead. Advertising doesn’t work.” A common theme. A common rant. It’s fine to think that
Continue readingCreativity In The Age of Web Analytics
Is Mad Men a true representation of how great creative happens in Marketing? In a typical Mad Men episode, research
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