There was a time when I thought all display advertising was ”meh.” I have reasons (and deep) rationale to think thisContinue reading
Tag: advertising channel
The Internet Is Not Just Another Advertising Channel
**Advertising Agencies Have Got It All Wrong.** It seems like an easy cop out. In fact, one could argue thatContinue reading
What Is Your Media Really Trying To Do?
That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the oldContinue reading
Thinking Of You
It’s getting late. Most of you are settling in to the holidays. Family and friends. I’m doing the same. BecauseContinue reading
Are Most Advertisers Asleep At The Wheel?
Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place itContinue reading
Display Advertising And Search Are Connected At The Hip
The habits of consumers who engage with online advertising is a moving target. Whether it’s watching the shifts in displayContinue reading