Digital advertising boasts jaw-dropping numbers, with trillions of impressions annually. With about 5 billion internet users globally, trillions of impressions
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Tag: ad fraud
Media's New Business Model: Surveillance Capitalism
The struggle is real. Brands simply no longer know where to put their money. It’s easy to build a dystopian
Continue readingDisplay Advertising Is A Failed State
Display advertising has a huge problem. It’s all going to come to head in 2017. There is only so long
Continue readingThe Truth In Digital Advertising
Don’t believe every headline that you read. There has been a long-standing statement that, “people hate advertising.” For years, I (and many
Continue readingBots And The Next Wave Of Marketing
Hello, Human. When you open the new Quartz news app, it takes a few minutes to get your bearings. This
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