I used to think the story of business success was about the beginning and the end. The spark of the
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Is The Chief Marketing Officer A Company's Weakest Link?
Marketing has become a much more important corporate function. There is no denying that. We live in a world where
Continue readingHow To Think About Mobile Advertising
**Mobile ads are not Internet ads. Mobile ads are not like other ads.** Marketers can say whatever they want about
Continue readingSometimes Data Is Just Data
**So, how is all of that data working out for you?** There have been two stories in the news that
Continue readingGrowth Hacker Marketing And The Rise Of Engineers In Marketing
If you’re a brand and you don’t believe in advertising, what do you do? The default position is to use
Continue readingAcquisition Versus Retention – New Thoughts On An Old Argument
While attending the Shop.org Strategy And Innovation Forum in Orlando today, I had the pleasure of presenting on the topic
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