Categories: Podcast

SPOS #99 – What You Never Knew About Consumers Online

Welcome to episode #99 of Six Pixels Of Separation – The Twist Image Podcast. My conversation with Brett Hurt from Bazaarvoice could well provide some of the most fascinating insights into Consumers, and how they buy online that I have ever heard. We recorded the conversation at the Shop.org Online Marketing Workshop in Phoenix, Arizona this week. My guess is you will have more than a handful of moments where you will have to rewind the Podcast to digest the information and stats that Brett provides. There’s also some overly-flattering feedback from Jeanine Arnopoulos over at Pastor Paul’s Mission, and Jay Berkowitz from Ten Golden Rules offers up some really cool (and free) online tools to make you a more effective Marketer. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #99 – Host: Mitch Joel.

Running time: 50:15.
Audio comment line – please send in a comment and add your voice to the audio community: +1 206-666-6056.
Please send in questions, comments, suggestions – mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog – Six Pixels of Separation.
Facebook Group – Six Pixels of Separation Podcast Society – please join (we have over 1360 members).
Check out my other Podcast, Foreword Thinking – The Business And Motivational Book Review Podcast – sponsored by HarperCollins Canada.
Foreword Thinking – Episode #9 featuring Beth Lisick.
Beth’s new book is: Helping Me Help Myself – One Skeptic, 10 Self-Help Gurus, and a Year on the Brink of the Comfort Zone.
WebCom Montreal – May 14th, 2008.
CMA – Canadian Marketing Association – Digital Marketing Conference.
Avinash Kaushik – Web Analytics – An Hour A Day – Occam’s Razor – Google.
InfoPresse – Web Analytics Day – April 16th.
Montreal Geek Dinner with special guest Avinash Kaushik – April 15th.
CMA – Canadian Marketing Association – National Convention and Trade Show – May 12th – 14th.
Seth Godin.
Dan Ariely – Predictably Irrational.
W. Mitchell.
Penelope Trunk – Brazen Careerist.
Shop.org – Online Marketing Workshop – April 7th – 9th – Scottsdale, Arizona.
ACA – Association of Canadian Advertisers – Continuing The Conversation.
Joseph Jaffe – Jaffe Juice – Life After The 30-Second Spot – Join The Conversation.
Audio Comment – Jeanine Arnopoulos – Pastor Paul’s Mission.
Hearts Of Fire Podcast.
David Weinberger – Joho The Blog – The Cluetrain Manifesto – Everything Is Miscellaneous.
Audio Comment – Jay Berkowitz – Ten Golden Rules.
SEO Quake.
Compete.
SpyFu.
SEODigger.
In Conversation with Brett Hurt – Founder and CEO – Bazaarvoice and former Founder of Coremetrics.
Six Points of Separation – Six Things You May Not Know About e-commerce:
1. Seven trillion dollars.
2. $204 billion in 2008.
3. Bad reviews help.
4. High/good reviews.
5. 85%.
6. Trust your consumers.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #99 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.