SPOS #99 – What You Never Knew About Consumers Online

Welcome to episode #99 of Six Pixels Of Separation – The Twist Image Podcast. My conversation with Brett Hurt from Bazaarvoice could well provide some of the most fascinating insights into Consumers, and how they buy online that I have ever heard. We recorded the conversation at the Shop.org Online Marketing Workshop in Phoenix, Arizona this week. My guess is you will have more than a handful of moments where you will have to rewind the Podcast to digest the information and stats that Brett provides.   There’s also some overly-flattering feedback from Jeanine Arnopoulos over at Pastor Paul’s Mission, and Jay Berkowitz from Ten Golden Rules offers up some really cool (and free) online tools to make you a more effective Marketer. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #99 – Host: Mitch Joel.

• Running time: 50:15.
• Audio comment line – please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions – mitch@twistimage.com.
• Hello from Beautiful Montreal.
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• Check out my other Podcast, Foreword Thinking – The Business And Motivational Book Review Podcast – sponsored by HarperCollins Canada.
• Foreword Thinking – Episode #9 featuring Beth Lisick.
• Beth’s new book is: Helping Me Help Myself – One Skeptic, 10 Self-Help Gurus, and a Year on the Brink of the Comfort Zone.
• WebCom Montreal – May 14th, 2008.
• CMA – Canadian Marketing Association – Digital Marketing Conference.
• Avinash Kaushik – Web Analytics – An Hour A Day – Occam’s Razor – Google.
• InfoPresse – Web Analytics Day – April 16th.
• Montreal Geek Dinner with special guest Avinash Kaushik – April 15th.
• CMA – Canadian Marketing Association – National Convention and Trade Show – May 12th – 14th.
• Seth Godin.
• Dan Ariely – Predictably Irrational.
• W. Mitchell.
• Penelope Trunk – Brazen Careerist.
• Shop.org – Online Marketing Workshop – April 7th – 9th – Scottsdale, Arizona.
• ACA – Association of Canadian Advertisers – Continuing The Conversation.
• Joseph Jaffe – Jaffe Juice – Life After The 30-Second Spot – Join The Conversation.
• Audio Comment – Jeanine Arnopoulos – Pastor Paul’s Mission.
• Hearts Of Fire Podcast.
• David Weinberger – Joho The Blog – The Cluetrain Manifesto – Everything Is Miscellaneous.
• Audio Comment – Jay Berkowitz – Ten Golden Rules.
• SEO Quake.
• Compete.
• SpyFu.
• SEODigger.
• In Conversation with Brett Hurt – Founder and CEO – Bazaarvoice and former Founder of Coremetrics.
• Six Points of Separation – Six Things You May Not Know About e-commerce:
• 1. Seven trillion dollars.
• 2. $204 billion in 2008.
• 3. Bad reviews help.
• 4. High/good reviews.
• 5. 85%.
• 6. Trust your consumers.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #99 – Host: Mitch Joel.