Categories: Podcast

SPOS #618 – What Creative People Want With Bonnie Siegler

Welcome to episode #618 of Six Pixels Of Separation – The Mirum Podcast

Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #618 – Host: Mitch Joel. I first met Bonnie Siegler abut a decade ago. We were both new to the TED community and would (randomly) run into each other. I knew she was a graphic designer and led a creative studio, but I had no idea just how respected and regarded she was in the design world. Over the years she has become one of the most respected graphic designers in the world. Bonnie is the founder of Eight and a Half. Her impressive clients include The New Yorker, Late Night with Seth Meyers, HBO, The Frank Lloyd Wright Foundation and many more. Prior to Eight and a Half, Bonnie co-founded the design studio Number 17, and their clients included Saturday Night Live, 30 Rock, Sex and the City, Foreign Affairs Magazine and more. While at Number 17, Bonnie also served as Creative Director of Newsweek after overseeing its complete redesign. Bonnie is now the author of two books: Dear Client (which is a guide for people who work with creatives) and Signs of Resistance (which is a visual history of protest in America). Bonnie was voted one of the 50 most influential designers working today by Graphic Design USA and was a featured designer in the Art Director Club‘s Legacy Project. She served as the chairman of the 2013 AIGA national design conference. In this episode, we focused on her new book, Dear Client and what businesses need to work better with creative people. Enjoy the conversation…  

Download the Podcast here: Six Pixels Of Separation – The Mirum Podcast – Episode #618 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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