Categories: Podcast

SPOS #602 – Same Side Selling With Ian Altman

Welcome to episode #602 of Six Pixels Of Separation – The Mirum Podcast.

Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #602 – Host: Mitch Joel. Ian has become a good friend over the years. That should come as no surprise, once you listen to this show. Business leaders call on Ian Altman to modernize their sales and marketing. Ian’s approach helps companies significantly grow sales by aligning their goals with current and emerging trends in buyer behavior. Seems like marketing chatter, but it’s not. Ian brought the idea of Same Side Selling to the world, and now it’s a common sales and marketing strategy for some of the best organizations. Ian is a multi-bestselling author (Same Side Selling, Upside-Down Selling and Same Side Improv), strategic advisor, and internationally sought keynote speaker. How does he do it? He’s been successful at sales in services and technology companies for over two decades, and he draws on years of success and research on how customers make decisions. He shares how his clients have more than doubled their businesses following the same methods that he used to build his former company from zero to more than $1 billion in value. You can also find Ian’s weekly articles on Inc. and Forbes. He is the host of the weekly podcast, Grow My Revenue Business Cast.The numbers are real and the strategy is sound. Enjoy the conversation…

Running time: 54:52.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog – Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
…or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Ian Altman.
Same Side Selling.
Upside-Down Selling.
Same Side Improv.
Grow My Revenue Business Cast.
Follow Ian on Twitter.
This week’s music: David Usher ‘St. Lawrence River’.

Download the Podcast here: Six Pixels Of Separation – The Mirum Podcast – Episode #602 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.