Categories: Podcast

SPOS #590 – Sonic Branding With David Meerman Scott

Welcome to episode #590 of Six Pixels Of Separation – The Mirum Podcast.

Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #590 – Host: Mitch Joel. The power of audio is not just something that we are all seeing in the growth of streaming services like Spotify and Apple Music. More than ever what we often hear is as important as what we read and see. The impact that audio has on a brand cannot be understated. So much so, that famed marketing thought leader and strategist, David Meerman Scott, has a new co-venture (with Juanito Pascual) called, Signature Tones. The bestselling author of The New Rules of Marketing & PR, The New Rules of Sales & Service, Marketing the Moon, Real-Time Marketing & PR, Marketing Lessons from the Grateful Dead, World Wide Rave, Eyeball Wars, Newsjacking and more has many thoughts on the intersection and opportunity that exists for marketing and music. Enjoy the conversation…

Running time: 52:07.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog – Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
…or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with David Meerman Scott.
Signature Tones.
The New Rules of Marketing & PR.
The New Rules of Sales & Service.
Marketing the Moon.
Real-Time Marketing & PR.
Marketing Lessons from the Grateful Dead.
World Wide Rave.
Eyeball Wars.
Newsjacking.
Follow David on Twitter.
This week’s music: David Usher ‘St. Lawrence River’.

Download the Podcast here: Six Pixels Of Separation – The Mirum Podcast – Episode #590 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.