Categories: Podcast

SPOS #579 – Robert Wynne Says Social Media Is Worthless

Welcome to episode #579 of Six Pixels Of Separation – The Mirum Podcast.

Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #579 – Host: Mitch Joel. Traditional media is still king. Social media is worthless. Public relations is much better than advertising. This were only three of the crazy statements that arrived in my inbox about Robert Wynne and his book, Straight Talk About Public Relations. The irony of his asking to be on my podcast was not lost on me. In fact, I responded to his request with this: “Why would Robert want to be on my podcast if social media is useless?” So, here we are. A heated debate about marketing, advertising, public relations, social media and what gets attention and generates sales for brands. Robert is the president and founder of Wynne Communications. He is also a contributor to Forbes, where he writes a column on public relations. We got at it in this episode. Enjoy the conversation…

Running time: 53:35.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog – Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
…or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Robert Wynne.
Straight Talk About Public Relations.
Wynne Communications.
Forbes.
Follow Robert on Twitter.
This week’s music: David Usher ‘St. Lawrence River’.

Download the Podcast here: Six Pixels Of Separation – The Mirum Podcast – Episode #579 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.