Categories: Podcast

SPOS #562 – The Business Of Addictive Technology With Adam Alter

Welcome to episode #562 of Six Pixels Of Separation – The Mirum Podcast.

Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #562 – Host: Mitch Joel. When a business and marketing professional asks me which thinker and author they should be paying more attention to, I immediately respond with Adam Alter. His first book, Drunk Tank Pink, was a fascinating journey into the relationship between the forces of our environment and how it shapes the outcomes of our lives. His latest book, Irresistible, looks at how addictive all of our technology is, and why businesses need for it to be this way (and how they keep us hooked). Adam is an Associate Professor of marketing and psychology at NYU’s Stern School of Business and psychology department. His research focuses on the intersection of behavioral economics, marketing, and the psychology of judgment and decision-making. He’s also an all-around nice guy. So, put your iPhone down and enjoy the conversation…

Running time: 50:32.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog – Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
…or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Adam Alter.
Irresistible.
Drunk Tank Pink.
Follow Adam on Twitter.
This week’s music: David Usher ‘St. Lawrence River’.

Download the Podcast here: Six Pixels Of Separation – The Mirum Podcast – Episode #562 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.