Categories: Podcast

SPOS #371 – Monster Loyalty Not Customer Loyalty With Jackie Huba

Welcome to episode #371 of Six Pixels Of Separation – The Twist Image Podcast. It feels like I have known Jackie Huba forever. She’s a master at understanding, talking about, writing about and teaching about customer loyalty. She’s written a batch of bestselling business books like, Creating Customer Evangelists and Citizen Marketers. She’s been at it for a long time. She’s been talking about a lot of the things that the smart brands are finally doing… but Jackie was talking about it long ago. Most recently, she published a new book, Monster Loyalty – How Lady Gaga Turns Followers into Fanatics. Don’t mistaken this for another book about how brands need to turn customers into fans. It’s not. It’s about something much more powerful and that much deeper. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #371 – Host: Mitch Joel.

Running time: 47:31.
Please send in questions, comments, suggestions – mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog – Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
…or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with Jackie Huba.
Monster Loyalty.
Creating Customer Evangelists.
Citizen Marketers.
Follow Jackie on Twitter.
This week’s music: David Usher ‘St. Lawrence River’.
Get David’s song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #371 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.