SPOS #339 – Marketing Is Dead According To Bill Lee

Welcome to episode #339 of Six Pixels Of Separation – The Twist Image Podcast. When the Harvard Business Review posted the article, Marketing Is Dead, by Bill Lee, my heart sunk. I wrote my own, passionate, rebuttal to this ridiculous claim (you can read it right here: Marketing Is Dead). Lee’s post generated a lot of attention and over six hundred comments. I wasn’t alone in the rebuttals and, since the post went live in August of 2012, there is still conversation about the issue. I reached out to Lee, who is not just a contributor to the Harvard Business Review, but the head of the Customer Reference Forum and the author of, The Hidden Value Of Customers. He was gracious and willing to come on to the podcast to push, prod and debate the contents of his article even further. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #339 – Host: Mitch Joel.

• Running time: 48:31.
• Please send in questions, comments, suggestions – mitch@twistimage.com.
• Hello from Beautiful Montreal.
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• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with: Bill Lee.
• Marketing Is Dead – Harvard Business Review.
• Customer Reference Forum.
• The Hidden Wealth of Customers.
• Follow Bill on Twitter.
• This week’s music: David Usher ‘St. Lawrence River’.
• Get David’s song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #339 – Host: Mitch Joel.