Categories: Podcast

SPOS #209 – Media Hacks #32

Welcome to episode #209 of Six Pixels Of Separation – The Twist Image Podcast. This is also episode #32 of Media Hacks. On the line is C.C. Chapman, Hugh McGuire, Christopher S. Penn and yours truly. In this episode, we celebrate the announcement of C.C.’s upcoming book, Content Rules (co-written with the truly awesome Ann Handley from MarketingProfs) which leads us down the rabbit hole into a conversation about content, authenticity, publishing (as usual) and how we all connect, create, curate and find content. And, in the end, none of us can figure out how to hold a phone the right way (who knew?). Beyond that we discuss devices and content and what this business may (or may not) look like. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #209 – Host: Mitch Joel.

Running time: 51:52.
Audio comment line – please send in a comment and add your voice to the audio community: +1 206-666-6056.
Please send in questions, comments, suggestions – mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog – Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
…or on twitter.
Facebook Group – Six Pixels of Separation Podcast Society.
In a perfect world, connect with me, directly, through Facebook.
Six Pixels of Separation the book is now available.
Episode #32 of Media Hacks is here and it features:
C.C. Chapman – Managing The Gray – Campfire.
Hugh McGuire – LibriVox – Bite-Sized Edits – The Book Oven.
Christopher S. Penn – Blue Sky Factory – Marketing Over Coffee.
Not present:
Chris Brogan – New Marketing Labs – Co-author of Trust Agents.
Julien Smith – In Over Your Head – Co-author of Trust Agents.
C.C. Chapman is officially an author. The book is called, Content Rules, with Ann Handley from MarketingProfs.
Sadly, C.C. can’t explain what a book is 😉
A conversation about Blogging, content and mass media.
The Good Old Days.
The value of links, retweets and web analytics.
The homogenization of Social Media.
Content has to be fun too.
How the FCC Plans to Regulate Internet Lines via The Wall Street Journal.
Filter, curate and crowdsourcing.
How should publishing be different?
Why it’s ridiculous to argue about ghost blogging.
Moving away from Google Reader to Twitter to really be "in the know".
The challenge of RSS and syndication versus (or with) the real-time(ish) Web.
The changing media habits of people.
Google Buzz is also driving great content tips and ideas (at least, C.C. says so).
So, what’s the buzz about Google Buzz?
It turns out you were holding your phone the wrong way.
You can never make an early adopter happy.
Remember, all issues are resolved through a software update. Life is just that easy.
Did you ever believe the bars or reception notification on your phone?
TED – Rory Sutherland: Life lessons from an ad man.
Great news about woot getting acquired by Amazon.
Amazon buys world’s biggest bog o’ crap, and it’s call woot.
Google, Apple and Amazon are locked in a very interesting fight.
Is it the device or the content? We may be a little stuck in publishing purgatory at this point.
eReading devices are only a commodity and they will disappear (says Hugh).
And with all of this, Amazon Kindle continues to roll out new devices and lower prices.
The business challenge is this: if the devices don’t matter and people steal the content, where does that leave us?
The open vs. closed platform for publishing and the Web.
David Usher – ‘Kill The Lights’.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #209 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.