Categories: Podcast

SPOS #195 – Media Hacks #27

Welcome to episode #195 of Six Pixels Of Separation – The Twist Image Podcast. This is also episode #27 of Media Hacks. Some of the Media Hacks are back from SXSW and they have stories to tell (cowboy boots, Jesse James’ newest mistresses and even some stuff about the Internet) from there the conversation gets interestingly serious as we discuss doing things because they matter (not just for the Internet, but for the world). From the good, we also look at the ugly: those who adapt, adopt or tweak the ideas of others for their own personal gain. Are some ideas too easy to spread? Do they new online social networks highlight how scummy some Marketers can be? Keep in mind, the content is not safe for work. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #195 – Host: Mitch Joel.

Running time: 43:46.
Audio comment line – please send in a comment and add your voice to the audio community: +1 206-666-6056.
Please send in questions, comments, suggestions – mitch@twistimage.com.
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Episode #27 of Media Hacks features:
C.C. Chapman – Managing The Gray – Campfire.
Hugh McGuire – LibriVox – Bite-Sized Edits – The Book Oven.
Christopher S. Penn – Blue Sky Factory – Marketing Over Coffee.
Julien Smith – In Over Your Head – Co-author of Trust Agents.
Not present:
Chris Brogan – New Marketing Labs – Co-author of Trust Agents.
The expanding network that is South By Southwest (SXSW).
More people there for interactive than for the music? (can this be true?).
It’s all about the "hallway magic."
Julien hangs out with Nina Hartley.
Foursquare was "the shiny object"… again (now, new and improved with trending!).
Ninja suggests hijacking the foursquare feed.
Getting people active in social causes.
Checking out the new Akoha iPhone app.
Are these things online social networks or games?
Digging deeper into the context of content.
Cause related marketing with sincerity.
Dan Pink‘s new book, Drive.
A discussion about ideas, content and how they spread.
Sharing, Stealing And Other Nefarious Acts.
6 Marketing Secrets Not Worth Sharing by Bryan Eisenberg.
Creative Commons.
Are all Marketers scumbags?
What can you do that’s so unique that no one can copy and steal?
The kindness of Bloggers… but what about the truth?
The cult of Chris Brogan.
The First Church of Broganology.
David Usher – ‘Kill The Lights’.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #195 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.