Categories: Podcast

SPOS #165 – Media Hacks #14

Welcome to episode #165 of Six Pixels Of Separation – The Twist Image Podcast. Another fine mess that these guys have gotten me into. This is the new episode of Media Hacks and features some great conversation and some coloured language (so, it’s not work safe). We discuss everything from buying ads on viral videos before they break big and how things spread (and how fast they go away). Do brands still need to worry about what people are saying about them online? Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #165 – Host: Mitch Joel.

Running time: 51:59.
Audio comment line – please send in a comment and add your voice to the audio community: +1 206-666-6056.
Please send in questions, comments, suggestions – mitch@twistimage.com.
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Media Hacks #14 featuring:
C.C. Chapman – Managing The Gray – Advance Guard.
Hugh McGuire – LibriVox – The Book Oven.
Julien Smith – In Over Your Head – Co-author of Trust Agents.
MIA:
Chris Brogan – New Marketing Labs – Co-author of Trust Agents.
Christopher S. Penn – The Financial Aid Podcast – Marketing Over Coffee.
This episode of Media Hacks is not work safe (there is language).
A discussion about potty mouth.
Why Robert Scoble no longer listens to Media Hacks.
United Breaks Guitars – moving beyond it… and beyond.
Buying ads when YouTube videos are just about to break big.
What is the length of a major customer service issue?
Twitter is many things: tool, technology, platform, communication and more.
Will we soon be outsourcing our Twitter communications?
Gigantic organizations and intimate conversations.
Hugh pretends (once again) that he doesn’t know who Ashton Kutcher is.
Technology and how it transforms us.
Businesses using Twitter to listen, innovate and fix things.
Brand name dropping in Twitter.
Market norms and social norms (courtesy of Dan Ariely – author of Predictably Irrational).
Welcome to inside baseball.
Hugh wants to discuss the Amazon – Zappos deal.
Amazon Acquisitions and Investments.
Is Amazon becoming Wal-Mart.
It all ends with a very confusing game of audio linkbait chicken.
Music from the Podsafe Music Network:
New Leaf – ‘Magic Carpet’.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #165 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.