Categories: Podcast

SPOS #106 – The Content As Marketing Conundrum

Welcome to episode #106 of Six Pixels Of Separation – The Twist Image Podcast. Content is something we need to deal with, and we’re not prepared. Whether it’s creating compelling Podcasts or getting people to follow you on Twitter. In this episode, I get inspired by two audio comments to talk about one of the biggest shifts we’ve seen take place in Marketing and Communications so far. Does the Marketing Agency need to become the Content Agency? Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #106 – Host: Mitch Joel.

Running time: 39:54.
Audio comment line – please send in a comment and add your voice to the audio community: +1 206-666-6056.
Please send in questions, comments, suggestions – mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog – Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
…or on twitter.
Facebook Group – Six Pixels of Separation Podcast Society.
In a perfect world, I’d love for you to connect with me, directly, through my Facebook profile instead of joining the group – but, that’s your call.
Check out my other Podcast, Foreword Thinking – The Business And Motivational Book Review Podcast – sponsored by HarperCollins Canada.
Foreword Thinking – Episode #9 featuring Beth Lisick.
Beth’s new book is: Helping Me Help Myself – One Skeptic, 10 Self-Help Gurus, and a Year on the Brink of the Comfort Zone.
Power Within – Wednesday, October 15th, 2008 – Winnipeg Convention Centre.
Anthony Robbins.
Loretta LaRoche.
Mike Lipkin.
Phil Town.
Special ticket price – $149 – call the Power Within at 1-866-POWER04 – ask for Joseph (extension 229).
Podcasters Across Borders – Kingston, Ontario – June 20th – 22nd, 2008.
Audio Comment – Joseph Jaffe – Jaffe Juice – Life After The 30-Second Spot – Join The Conversation.
Music industry – Motley Crue had more downloads on Xbox than on iTunes.
Content and the agency conundrum.
Audio Comment – Dave Fleet.
Six Points of Separation – Six Ways Social Media Can Help You Land The Job:
1. LinkedIn.
2. AideRSS.
3. Unconference.
4. del.icio.us or Google Reader Shared Items.
5. Fan Page or Group in Facebook.
6. Connect.
Bonus: Blog.
Music from the Podsafe Music Network:
Paramore – ‘Pressure’.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #106 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.