SPOS #106 – The Content As Marketing Conundrum

Welcome to episode #106 of Six Pixels Of Separation – The Twist Image Podcast. Content is something we need to deal with, and we’re not prepared. Whether it’s creating compelling Podcasts or getting people to follow you on Twitter. In this episode, I get inspired by two audio comments to talk about one of the biggest shifts we’ve seen take place in Marketing and Communications so far. Does the Marketing Agency need to become the Content Agency? Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #106 – Host: Mitch Joel.

• Running time: 39:54.
• Audio comment line – please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions – mitch@twistimage.com.
• Hello from Beautiful Montreal.
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• Facebook Group – Six Pixels of Separation Podcast Society.
• In a perfect world, I’d love for you to connect with me, directly, through my Facebook profile instead of joining the group – but, that’s your call.
• Check out my other Podcast, Foreword Thinking – The Business And Motivational Book Review Podcast – sponsored by HarperCollins Canada.
• Foreword Thinking – Episode #9 featuring Beth Lisick.
• Beth’s new book is: Helping Me Help Myself – One Skeptic, 10 Self-Help Gurus, and a Year on the Brink of the Comfort Zone.
• Power Within – Wednesday, October 15th, 2008 – Winnipeg Convention Centre.
• Anthony Robbins.
• Loretta LaRoche.
• Mike Lipkin.
• Phil Town.
• Special ticket price – $149 – call the Power Within at 1-866-POWER04 – ask for Joseph (extension 229).
• Podcasters Across Borders – Kingston, Ontario – June 20th – 22nd, 2008.
• Audio Comment – Joseph Jaffe – Jaffe Juice – Life After The 30-Second Spot – Join The Conversation.
• Music industry – Motley Crue had more downloads on Xbox than on iTunes.
• Content and the agency conundrum.
• Audio Comment – Dave Fleet.
• Six Points of Separation – Six Ways Social Media Can Help You Land The Job:
• 1. LinkedIn.
• 2. AideRSS.
• 3. Unconference.
• 4. del.icio.us or Google Reader Shared Items.
• 5. Fan Page or Group in Facebook.
• 6. Connect.
• Bonus: Blog.
• Music from the Podsafe Music Network:
• Paramore – ‘Pressure’.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #106 – Host: Mitch Joel.