Podcast

SPOS #642 – Shift Ahead With Allen Adamson

Welcome to episode #642 of Six Pixels of Separation.

Here it is: Six Pixels of Separation – Episode #642 – Host: Mitch Joel. Chalk this conversation up to the well-worn thought: “how is is that we had never connected before?” I have been a fan of Allen Adamson‘s work. His books, BrandSimple and BrandDigital were awesome (I still have not read The Edge – 50 Tips from Brands That Lead). Allen is a respected branding expert. He has worked with a broad spectrum of consumer and corporate businesses across a myriad of industries. He is the Co-Founder and Managing Partner of Metaforce, a marketing and product consultancy. How organizations do – or do not – stay relevant is the subject of Allen’s most recent book, Shift Ahead (co-authored with Joel Steckel). Using first-hand accounts and case studies, Shift Ahead explains how the best organizations recognize when it’s time to change direction, and how they pull it off while building their brands. So, let’s figure this shift out! Enjoy the conversation…

Running time: 53:46.
Hello from beautiful Montreal.
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or you can connect on LinkedIn.
…or on Twitter.
Here is my conversation with Allen Adamson.
Shift Ahead.
BrandSimple.
BrandDigital.
The Edge – 50 Tips from Brands That Lead.
Metaforce.
Follow Allen on Twitter.
This week’s music: David Usher ‘St. Lawrence River’.

Download the Podcast here: Six Pixels of Separation – Episode #642 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.