Categories: Podcast

SPOS #630 – Epic Brands With Marty Neumeier

Welcome to episode #630 of Six Pixels of Separation.

Here it is: Six Pixels of Separation – Episode #630 – Host: Mitch Joel. Some of the most insightful and smart books on branding and marketing strategy have been written by Marty Neumeier. Zag, The Brand Flip, The Brand Gap, The 46 Rules of Genius and countless others. They’re small is size, beautiful in design and mindful in content. They are always a pleasure to read and marinate on. For his latest book, Marty wanted to do something different. He wanted to write a book about how brands who can develop and deploy an agile strategy would be the ones that become epic brands. He wrote it as a thriller (not joking), and it’s a great read. The book is called Scramble. Marty started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands. In 1996 he started Critique, the first magazine about design thinking. He then launched Neutron, a design think tank focused on brand-building processes that drive organizational change. Marty later merged Neutron with Liquid Agency, where he currently still works. Enjoy the conversation…

Running time: 48:53.
Hello from beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the blog – Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
…or on Twitter.
Here is my conversation with Marty Neumeier.
Scramble.
Liquid Agency.
Zag.
The Brand Flip.
The Brand Gap.
The 46 Rules of Genius.
Follow Marty on Twitter.
This week’s music: David Usher ‘St. Lawrence River’.

Download the Podcast here: Six Pixels of Separation – Episode #630 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.