Categories: Articles

What's Really Happening Online

There was some fascinating data and statistics released on Tuesday from Nielsen Online according to the Marketing Charts news item, Average American Surfed 2,554 Pages in March, on the Internet habits and usage of Americans.

Here’s a breakdown of what’s really happening online:

The average American visited 111 internet domains in March 2009.
They surfed an average of 2,554 web pages in that one month.
The duration of time spent on a web page was about 56 seconds.
The top three parent companies (divisions) for the month were Google, Microsoft and Yahoo.
More than 137 million users visited at least one Google-owned site (or launched a Google application).
AOL was the 4th largest, but had the longest amount of time spent per person (3 hours and 45 minutes).
Facebook users spent an average of 3 hours and 16 minutes on the site during the month of March.

With Google announcing their numbers today and these statistics, it looks like the overall health of the online channel continues to grow, morph and develop.

Do you find it weird that some companies still question the audience and strength of the online channel?

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.