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What Did They Expect To Find? Janet Jackson's Other Nipple?

This just in from CNN (fade to Darth Vader’s voice…) – Music industry raids Kazaa offices (Friday, February 6, 2004 Posted: 1752 GMT ( 1:52 AM HKT)

“SYDNEY, Australia (AP) — Investigators from the Australian recording industry raided the Sydney offices of Internet file-swapping network Kazaa on Friday in search of evidence to support allegations of copyright infringements.”

Firstly, I can’t imagine any of Kazaa executives – whose homes were raided – that would actually be stupid enough to keep any files on their own hard drives or servers. Secondly, this is so ridiculous. Just imagine the Black Ops that went into this. I can see a S.W.A.T. Team rappelling in through windows and blasting doors with those black battling rams. “Hey, where’s the Metallica and Pink MP3s?!” Such nonsense. I wish the recording industry would spend this much time and money actually re-inventing (re-imagine!) and innovating their tried and true (re: boring) business model. Now is their chance to become like Jack (Welch). My worry is they’ll wind up more like Lee (Iacocca). The music industry has many weapons at its disposal – computers, strategy, marketing savvy and, sometimes, a great product/service – that’s where they need to focus their energy. Give music fans what they want. Make it remarkable. Make music fans loyal (again)… and they’ll never leave. The full story from CNN is available here.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.