Articles

We’re Addicted To Screens And We’re Addicted To Urgency

We keep blaming screens for our exhaustion (or not even realizing how exhausted they’re making us).

Too much email… too many meetings… too many texts… too many platforms… too many notifications.
Screens are a real problem, there’s no denying it, but when add in the constant pulse of urgency, that’s where the real damage masticates.

Not the occasional, real kind of urgency.

The artificial kind.
The constant hum of implied emergency that sits beneath everything we do.
The way you text someone the moment a thought enters your head, without pausing to consider where they are… or what state they’re in… or what you’re interrupting.

While editing my conversation with Paul Leonardi on this week’s episode of Thinking With Mitch Joel, it really all came together for me.

Paul (an expert in digital transformation and an educator) recently published, Digital Exhaustion – Simple Rules For Reclaiming Your Life.
And one (of many) big ideas landed hard:
We’re not just overwhelmed by volume.. we’re overwhelmed by inference.
Every message now comes with a subtle question attached.
Is this urgent?… Am I late?… What does my response time signal about my commitment… my competence… my care?
Nothing ever just arrives anymore… it demands some kind of acknowledgment and interpretation.

So we live in a permanent state of readiness.

Alert… scanning… waiting to react… waiting for the next… interruption.
That’s not productivity… that’s vigilance.
And vigilance, it turns out, is exhausting.
The real cost isn’t the number of tasks.
It’s the absence of a baseline.
No shared agreement on what “reasonable” looks like.
No clear sense of when it’s okay to respond… now… later… tomorrow… never…
No cultural permission to be unavailable without making the sender wonder what, exactly, is going on.

So everything feels urgent… even when nothing is actually an emergency.

We’ve quietly trained ourselves to treat responsiveness as responsibility.
Availability as engagement… speed as care.
And leaders, often without realizing it, reinforce this every day.
A late-night Slack.
A “quick question” on a weekend.
A calendar that leaves no margin for thinking.

None of it malicious… all of it cumulative.

I’m thinking that digital exhaustion isn’t burnout in the traditional sense.
It’s the fatigue that comes from never standing down.
Your body doesn’t know the difference between a real emergency and a perceived one.
Your nervous system just knows it’s always on call.

Which raises an interesting questions for leadership:

If urgency is the default…
What are we training people to believe about their time?
Their attention… Their value to the organization?
Because cultures don’t burn people out with workload alone.
They burn them out with ambiguity.
When every message implies expectation, silence feels risky.
And when there’s no baseline, people invent one… usually harsher than anything you intended.

The irony is that most leaders want calm, focused, creative teams.

But the systems we design reward constant reactivity.
Paul reminded me that exhaustion isn’t solved by better tools… it’s solved by better norms.
By naming what actually matters.
By restoring a sense of proportion.
By deciding (clearly, publicly, repeatedly) what doesn’t require an immediate response.

Because urgency, left unchecked, becomes culture.

And culture shapes how people feel long before it shapes how they perform.
So maybe the real question isn’t how we manage time.
Maybe it’s this:
Are we leading organizations where urgency is intentional…
or ones where urgency has quietly taken over?

And do we even notice the difference anymore?

Before you go… ThinkersOne is a new way for organizations to buy bite-sized and personalized thought leadership video content (live and recorded) from the best Thinkers in the world. If you’re looking to add excitement and big smarts to your meetings, corporate events, company off-sites, “lunch & learns” and beyond, check it out.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

Share
Published by
Mitch Joel

Recent Posts

Creating The Apple Store And Reinventing Retail With Ron Johnson – This Week’s Thinking With Mitch Joel Conversation

Episode #1054 of Thinking With Mitch Joel is now live. This conversation with Ron Johnson…

1 day ago

Creating The Apple Store And Reinventing Retail With Ron Johnson – TWMJ #1054

Welcome to episode #1054 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Ron…

1 day ago

Six Links That Make You Think #849

Is there one link, story or idea that stopped you this week… and made you…

2 days ago

The Relentless Pursuit Of Growth

Speed tells you how fast you’re moving... it doesn’t tell you if you’re moving toward…

5 days ago

Speed Is Not The Problem… Speed Is Not Your Moat

Things are moving fast... faster... but what if speed is now the baseline, and we…

6 days ago

Skid Row’s Rachel Bolan Is On This Month’s Groove – The No Treble Podcast

“Wait... did I miss something? Why is there an article about a bass podcast on…

7 days ago

This website uses cookies.